Branding and backpack design for P/U/S/H/
PERSIST UNTIL SOMETHING HAPPENS

London, 2014
Self initiated


 

INFO

This project is a collaboration with Francesco D’Urso. We decided to create P/U/S/H/LND 01 as we were living very busy lives in London and needed to find a backpack that could be with us all day long, and we believed this was a common issue. 

RATIONALE

Push was meant to be an evolving project growing and developing depending on the different cities we would confront ourselves with. The first edition was London, which unfortunately never evolved, but I am still  very attached to the project.

SERVICES


Brand Identity
Product Design

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