Maison De Choup is a unisex brand based in the UK, which was created with the goal of raising awareness and funds for mental health. As a part of helping other young people crippled by mental healt problems, they donate 25% of all proceeds from certain designs to YoungMinds; a small thank you for the help given by the nameless, wonderful people working with other young sufferers.
I started working with Maison De Choup in 2017. At the beginning, my main responsibility was to design the graphics for their collection, with elements inspired by mental health issues, that are to be printed onto the shirts. Then I expanded my role and followed them as art director during their photoshoots, creating social media campaigns, and planning the brand, generally with the organisation. I really enjoy working with them because I appreciate the scope of their work.